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Yatewood Instrument

Logo design  |  Animation  |  Business system design 

This is a form project. My task is to create an innovative symbol combining existing letter/letter, letter/number, or number/number that function as one. Once the symbol was designed, a fictitious company would be assigned to it that connects the norms of that industry with the look and feel of the symbol.

Timeline:
4 weeks

Role:

Graphic design, visual design, motion graphic design

Team:

Self project

Tools:

Adobe Illustrator, Adobe After Effects, Adobe Photoshop

Assigned numbers & letter

I had to choose 2 characters from them. It should be the combination of a number and a letter or 2 letters.

IMG_2862.png
DESIGN

Sketches.

Screen Shot 2020-09-12 at 9.15.50 PM@2x.
Screen Shot 2020-09-12 at 9.14.13 PM@2x.

Hand drawing sketches

Screen Shot 2020-09-12 at 10.06.16 PM@2x
Group 25@2x.png
Group 26@2x.png
LNlogo-02@2x.png

Digital sketched

Digital sketches with tagline.

Screen Shot 2020-09-12 at 10.08.26 PM@2x
Screen Shot 2020-09-12 at 10.42.24 PM@2x
Screen Shot 2020-09-12 at 10.40.24 PM@2x

Horizontal version

Screen Shot 2020-09-12 at 10.42.43 PM@2x
Screen Shot 2020-09-12 at 10.41.35 PM@2x

Vertical version

Business system.

branding stationery mockup 01@2x.png

Final design.

store1@2x.png
store2@2x.png
Piano@2x.png
Airpods_1@2x.png
price tag@2x.png
badge2@2x.png
badge1@2x.png
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